Retailtainment: A Glimpse Into the Future of Ecommerce

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Due to the obvious COVID-19 pandemic’s limitations, much holiday shopping has migrated online. Previously, shopping was all about function. In a traditional store, you would select an item, carry it to the cashier, pay, and go. You would add to basket, evaluate your purchase and delivery terms, check out, and wait online. It functioned adequately, but it left modern customers yearning.

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