Pan-African marketplace Jumia partners with Contentsquare, to drive best in breed digital experience for customers

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Jumia, the Pan-African e-commerce platform, has partnered with Contentsquare, the global leader in user experience (UX) analytics software, as part of a drive to deliver best in breed digital experiences to their customers. The decision was driven by a company-wide ambition to deliver seamless on-site experiences and rapidly identify any friction points in the onsite customer journey.

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