Echoes of Life: Stories of Galapagos
As a multidisciplinary creative, I was brought on by Craghoppers UK a couple of years ago to help execute a brand refresh. The brand’s look and feel had lost its consistency,[…]
Hands-On With Fujifilm’s XF 16-55 f/2.8 II and XF 500mm f/5.6
Fujifilm has one of the most expansive stable of lenses you could desire for its illustrious X-mount cameras and it just got two more. This time, it chose to expand its[…]
Fujifilm Says it Owns 40% of the Non-Full Frame Camera Market
In an interview with French publication Phototrend, Franck Bernard, the director of the imaging division of Fujifilm France, shared a lot of interesting information about Fujifilm’s market performance, latest cameras, and[…]