Thypoch Simera 75mm f/1.4 Is a Shockingly Small Mid-Telephoto Prime
Thypoch announced its fourth fast Simera prime lens for full-frame cameras, the Thypoch Simera 75mm f/1.4 ASPH. The longest lens in the Simera series, the new medium-telephoto lens for M-mount cameras[…]
The Sigma BF Stands for ‘Beautiful Foolishness’
Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma’s CEO Kazuto Yamaki shared the origins of the new camera’s name: “beautiful foolishness.” [Read More]
The Sigma BF is a ‘Radically Simple’ 24.6MP Full Frame Compact Camera
Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to “evoke the essence of photography” through a “radically simple” design featuring just three buttons, a dial, and a[…]