British Branding Agency Devises Revolutionary Naming Strategy That Could Transform Brand Names

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Paul Vinogradoff and Kershen Teo, the founders of Fruiting League, have established a groundbreaking naming approach to help businesses secure or rebuild success and market strength. The duo, who have worked with some of the largest companies on several continents, believe that the active principle in all languages is the deep meanings of basic sounds. As an example, Paul explains: “Language is…

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