A24 is Hosting Blueberry Smell-o-Vision Screenings of ‘Heretic’ Horror

It’s time for a Smell-o-Vision special! 🫐 🥧 A24 has announced special screenings of Beck & Woods’ horror movie Heretic, opening in theaters in November. “Get tickets for truly *scent-sational* advance screening of Heretic on October 30th, with special guest Hugh Grant. Exclusively at Alamo Drafthouse locations.” Movie geeks will recall that back in the heyday of the experimental 1960s & 70s, a movie geek named William Castle invented unique cinematic experiences, gimmicks that would involve the audience and make the moviegoing experience immersive. One of those was Smell-o-Vision, making the theater smell a certain way. John Waters continued this with a scratch & sniff card at showings of Polyester (1981). Heretic continues this tradition with this fun concept. “This unique experience will fully immerse audiences in the cinematic journey by activating their sense of smell. A highlight of the film features the delightful aroma of blueberry pie, inviting viewers to savor the scent wafting through the theater during this moment in the film. Fans can also look out for exclusive treats and scratch-and-sniff cards – allowing them to participate in the experience and enjoy the aroma during this pivotal scene. Ohh this sounds like lots of fun. Who’s going? // Continue Reading ›