Is Measuring E-A-T Good for Your SEO Strategy?

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Originally posted on November 8, 2022 @ 17:01 Everyone wants to rank high in Google searches, but how do you do it? Many things go into ranking high in the SERPs. Google uses a ” PageRank ” system to index pages so that the most relevant information is at the top and not buried on page 10 of search results. One factor is called ‘E-A-T,’ which stands for Expertise, Authority, and Trustworthiness.

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