UK online fashion industry fit epidemic: The £32k of unworn clothing lost in Britain’s wardrobes

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Consumers are hoarding tens of thousands of pounds worth of clothes that they’ve never worn in their wardrobes, as revealed by the latest data from True Fit, a global data platform for the fashion industry that decodes personal style, fit, and size for millions of consumers to help them discover clothes and shoes they’ll love and keep. Poor fitting clothes are one of the fashion retail industry’s…

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