Trading Standards requested to investigate potential deception by AFS towards veterinary practices and pet owners, according to APPCC

On Thursday, July 30th, 2026, the Association of Private Pet Cemeteries & Crematoria (APPCC) filed a formal complaint with Herefordshire Trading Standards regarding potential consumer protection concerns surrounding pet cremation services provided by Animal Funeral Services (AFS). This complaint not only targets AFS directly but also veterinary practices that may have recommended or arranged…

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