Rivals warn BBC running ads on podcasts would have ‘disastrous impact’

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The BBC’s recent announcement of its plans to introduce advertising on its podcasts has sparked concern among media businesses in the UK. In March, the broadcaster revealed its intention to run advertisements on podcasts and on-demand audio played on third-party platforms such as Spotify. In response, a group of 20 media companies, including Sky, have penned an open letter to Culture Secretary…

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