The GFX Eterna 55 is Just the First Camera in Fujifilm’s Grander Cinema Ambitions

Earlier this month, Fujifilm finally fully revealed the GFX Eterna 55, a camera that it had been teasing through smaller releases over the course of the year. This slow reveal of the Eterna 55 was unusual for Fujifilm, but it afforded the company unique opportunities to tailor the product to its intended users.

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