Official Trailer for Hulu’s ‘Sneaker Wars: Adidas v Puma’ Docu Series

“They split the town up… they became two separate entities.” Hulu has revealed a trailer for a documentary series titled Sneaker Wars: Adidas v Puma, which will be out for streaming right away. This new 3-part doc is connected with the ongoing “Sneaker Wars” series. This time the focus is on the real rivalry between Adidas and Puma, the two famous German shoe brands that were originally started by two brothers from the same family. Most people know this story by now, right? With unprecedented access to both companies, we uncover the tale of two feuding brothers, named Adi & Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry. Dive deep into the fierce, decades-long rivalry between two global sportswear brands born from a family feud. This doc-series uncovers how their personal conflict fueled innovation, reshaping the sneaker industry, and sports culture. Featuring many modern day athletes representing Adidas and Puma, along with a look back at the early days of these companies. This is actually one of the more interesting shoe brand origin stories – and it looks like the doc will examine all of it. // Continue Reading ›