New Medicash Report Shows Under-45s Prioritise Skin Health – But Tanning Trends Remain Strong

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Fresh research from Medicash has revealed that younger UK adults are taking the lead on skin health awareness, yet many still engage in tanning despite potential risks. The study, conducted by OnePoll on behalf of Medicash and surveying 2,000 UK adults, found that Gen Z and Millennials (aged 18-44) are significantly more proactive than older generations when it comes to protecting and monitoring…

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