“Her gifts were mixed with good and evil both.” On July 17th, 2025, at midnight, IMAX theaters around the world started selling tickets to next year’s release of Christopher Nolan’s movie The Odyssey. The gimmick was a “one year from now” trick to get movie geeks & Nolan fans to buy tickets now for a movie that isn’t even done filming yet. Many didn’t even know this was happening, only those closely following updates on social media and IMAX nerds who are in the know. Universal Pictures has barely even started marketing The Odyssey – arriving in theaters on July 17th, 2026 next summer. As someone who has been following movie releases for 20 years, as someone who adores and supports the theatrical experience above all else, I have to state for the record – this is a bad idea. It is indicative of a desperate, broken theatrical industry willing to use gimmicks and “exclusivity” to remain relevant. We’re in an era where any & all valid criticism is rejected and most people are not willing to see the bad side in anything. So I’m not surprised some will claim I’m crazy for saying this is bad. Rather than considering it really is bad & sets an annoying precedent. // Continue Reading ›
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