Vertical Integration in Small Business: Arkadi Khachaturian on How Complete Control from Design to Production Creates Competitive Advantage

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In collaboration with Arkadi Khachaturian, Entrepreneur in Automotive Accessories Manufacturing. This article examines the vertical integration strategy as a tool for building competitive advantage for small manufacturing enterprises. The aim of the study is to analyze and theoretically substantiate a model in which complete control over the value chain, from design to final production…

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