When did this become a thing? The movie news industry is stuck in a remarkably stubborn, pointless trend of counting the standing ovation minutes at major film festivals. Year-after-year at the Cannes & Venice Film Festivals in Europe, Deadline and Variety and all the other trades post Breaking News headlines about the standing ovation each film received and how many minutes people stood and applauded the cast before they stopped. It’s so incredibly dumb. This annoying trend is an example of the ridiculousness of clickbait culture, turning the most mundane and meaningless “news” into content that people just have to click and talk/tweet about. It needs to end. These ovations are really, truly meaningless (I’ll explain this later). They don’t mean anything, it’s all for the celebrities. They’re not a real measure of the quality of the film, they’re irrelevant metrics within cinema, and the “news” has no correlation with box office or success or anything. Let’s stop this. We need to collectively move on. It’s a waste of everyone’s time to continue reporting this as “news”… Editor’s Note: this post received a 35 minute standing ovation at the No One Cares Film Festival. // Continue Reading ›
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