Morrisons’ Self-Checkout Strategy Shifts After Admitting to Going Too Far, Reveals Money Blog

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Morrisons, one of the UK’s leading supermarket chains, has announced plans to remove some of its self-checkout machines in an effort to improve customer experience and reduce shoplifting incidents. According to Chief Executive Rami Baitiéh, the company acknowledges that it “went a bit too far” with the implementation of self-checkouts and is now reviewing the balance between self-service and…

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